The Hammer Reports from ICC the Builder
by John Inselmini
What’s trending and who’s in the driver’s seat?
Sometimes trends emerge in response to economic times, land availability and family needs. Millennials and Empty Nesters have much in common as they drive the housing market in search of a simple, easy to maintain lifestyle. Nearly 75 years after WWII’s returning GIs pushed the suburban sprawl of ranch homes across America, an entirely new generation, aka “Millennials”, is in the driver’s
seat. What I’ve observed in working with this consumer group can be broken down into several broad categories: Location Trends; Function Trends, Techno Trends and Finishes.